It’s a distribution delusion to think the best path to career success is a Sundance premiere.
After attending Sundance 2023, Keith was featured as a Guest opinion in the Standard-Examiner and Park Record. Even though Sundance remains an influential event in the film industry, our mission is to educate independent filmmakers on the myth and delusion of believing that having a Sundance premiere and securing a streamer deal is the golden ticket to success.
We've seen it time and again, the few filmmakers who are lucky enough to even strike a deal end up losing money on their films. We're here to change that.
"Sundance is a dream for many filmmakers, including myself. I went this year because it still matters and holds a prominent place in our industry. Attending festivals can support a film if and only if a filmmaker doesn’t rely on distributors in shining armor to save them. You must take matters into your own hands, think deeply about your target audiences and create a unique strategy for your release based on your film’s uniqueness. Sundance and festivals like it should not be seen as the finish line, but rather a kick-off for getting a film into the world and the first big opportunity to elevate an important story." - Keith Ochwat