Instagram & Discoverability: What Filmmakers Get Wrong and How to Fix It
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Save a seatSave a seatWatch the RecordingInstagram & Discoverability: What Filmmakers Get Wrong and How to Fix It
Great documentaries are being ignored on social media every day, and not because of their content.
In this free public webinar, Keith teams up with Patrick Carnegy, founder of Docs to Watch to break down how documentary discovery has fundamentally changed, what your trailer gets wrong for social media, why you don't need a big following to reach a massive audience, and what you can do on a small budget to get your film in front of the people who need to see it.
Docs to Watch has over 637,000 followers on Instagram, more than the combined followings for PBS Frontline, HBO Docs, and BBC Arts. Patrick also launched a distribution arm, giving audiences direct rental and purchase access to documentaries through Vimeo.
About Your Instructor
About Your Instructors
Keith Ochwat
Keith is a filmmaker and Founder of Show&Tell. Over his 12 year career as a documentary filmmaker, Keith produced three films that appeared on PBS and Netflix.
His film Age of Champions screened in over 3,000 communities and generated over $1.5 million—powered by partnerships with groups like AARP and the Alzheimer’s Association and companies like Cigna Health.
Since starting Show&Tell, Keith has taught and advised hundreds of filmmakers on their distribution and fundraising strategies helping his community of filmmakers raise over $25 million and counting in PBS sponsorships, partnerships, educational licensing and more.
He's delivered keynote presentations on distribution at filmmaking organizations like IDA and IFP and his work has appeared in IndieWire and Documentary Magazine.
Docs to Watch
Patrick Carnegy is a development producer with over 10 years in the documentary industry. Unimpressed with the documentaries that streamers kept pushing (true crime, disasters, or the latest celebrity vanity project) he started Docs to Watch in 2025.
Docs to Watch is a new platform for handpicked documentaries. There's no subscription, no algorithm, and no giant library of documentaries about the same topic. Every film is handpicked, and you simply pay for the film you want to watch.
Interested in Being a Part of Our Growing Filmmaker Community?
Join now and gain access to our curriculum, member-only webinars, & virtual screening perks through our partner Kinema!